In this blog, I would love us to explore the business in fashion. I believe it is high time this issue is addressed so that you can be clear about the type of business you want to build and also know how to establish a business in fashion. In our Joadre Lab program term 2019/2020, we currently have over 6 businesses in the fashion industry in Nigeria and Ghana. Coaching these African entrepreneurs in our coaching room, has provided me with more knowledge about the diverse significant challenges they face and the misunderstandings they have about business in fashion.
If you are or want to be either a fashion designer or build a business in the fashion industry, this blog article series “Business in fashion” and the upcoming podcasts is for you. It will help you get more clarity about the industry, about how to build your business and what paths are available to you in the 21st century global fashion market. Before we dive into some more business technical stuff, let us understand what fashion is all about. What it truly means.
What does fashion actually mean?
The term “Fashion”, it is sometimes vague, as everything is considered either fashionable, in fashion or out of fashion. But for you and me looking at the business in fashion, here is a universal definition. Fashion is a popular aesthetic expression in a certain time and context, popularly attributed to in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. So you see that that word “Fashion” is broad. Accessories is fashion. Footwear is fashion. Makeup is fashion. Which means that, being a fashion designer does not restrict you to designing and selling clothes.
You can be a footwear designer, a jewellery designer, a makeup artist, a hair stylist and a bag designer. As a fashion designer, your core calling is to develop an aesthetic expression that defines your taste as a designer. An expression that is you. A reflection of your world, your experiences. A portrayal your hope, your vision. An aesthetics that you are proud to market and put your name in front. So what are we talking about? We mean every detail matters. The quality, the look, the statement, the message, the uniqueness and every other element you intend to ignore right now. That’s what makes you a fashion designer. Those little, simply unique edges you create.
So when you design your pieces or fashion products, you are communicating your unique aesthetics and in return, you want a specific audience to pay for it, to be your customer. Business in fashion is vast and opens doors to so many other sectors, cutting across the art industry, event industry, graphic design among other industries. Within the fashion industry, there are so many paths you can take.