I am Joana and the founder of the Joadre business lab and Joadre fashion. I have spent the last 16 years developing ideas, businesses and projects in Africa and in Europe. One of which has allowed 2 Nigerian road-side tailors supply a sustainable chain store company, with 20+ stores in Europe. My mum was, actually still is a teacher. She would wake me up as early as 5am to learn. As a child, I thought she was simply an angry woman who disliked sleep and loved to scream “Good morning, time to read, exams is tomorrow”! Now, I am extremely grateful.
Traditional education is a must, but we must also compensate for the missing knowledge that our school curriculums has failed to pass on to us – little practical lessons for our daily personal and professional life. Our own experience and the experiences of other entrepreneurs is key to bridge this gap. African entrepreneurs, home and abroad, have priceless business knowledge, acquired through years of work experience. I want to help African SMEs get the most valuable content and support that they need to build their ideas into successful ventures. Are you ready learn, to build, to connect and to grow? Join my 6 key foundation program today. You can also begin with my free welcome series beneath to prepare your mindset.
For those who are passionate about creating value, check out my impact course on how to prevent human trafficking. Cheers, Joana Adesuwa Caterer (Founder & creator of the 6 key foundation program). The journey! After I moved to Lagos I found my way into the Nigerian film Industry, thanks to my uncle who is a renowned film director, Kabat. I attend as many castings for actresses, and yeee, excited @ 19, I got my first, second and more roles. After this point, the story is soooo long…but anyway, series of industry events, business deals, Polymer technology study and a fashion boutique + first collection, was part of my achievements before I left Nigeria in 2003.
Every migrant has a story to tell about the new country, people and environment. But mine was clouded by my personal encounter to human trafficking. Don’t ask, read my book:-)! 3 years went fast and I initiated a charity organisation, EXIT, in August 2006 to tackle trafficking in women from Africa. My engagement with EXIT brought me an unbelievable skill set and many recognition for which I am thankful for this once in a lifetime experience. Films were produced, events were organized, book tours across German-speaking Europe was a blast, people were informed and joined me on my journey to empower vulnerable women from Nigeria. Oscar–winning actress Emma Thompson joined the UN awareness role-play theater presentation with me in Vienna @ the Austrian Parliament. My awareness engagement led me to New York @ the general assembly. It also took me to other US states, Courtesy of the US department of States as a Young political leader, Europe minority groups.
Of course, we just can not avoid talking about human trafficking as often as possible, so there came series of panel discussions, research, media reports, articles, the NAWA film festival in Nigeria with Uche Jumbo and celebrity support among many other Nollywood stars, documentaries. I researched for the book “Ware Frau”, translated “Women as commodities” — with Corinna Milborn and Mary Reuther (Two Austrian journalist).…and many other stiff has been happening. Ok, I am tired of keeping record. Most important for me right now, is My baby –the Joadre lab!
People as me what languages I speak. Not much, just these 3 — German (Which you can break down into German, Austrian German, Viennese German, Waldviertel German. ok there are more dialects but that’s all I can), English (break down to British, Nigeria, Pidgin, learning Warri slang:-)), Edo (except the deep one spoken @ the Oba’s palace). Just to mention, I released a second book called Hexen Kind, which was released parallel to a 90 minutes documentary for the German National TV. I am currently developing series of online courses to empower African entrepreneurs as well as launching the ARISE events in cities around the world.